AQA GCSE Media Studies Assignment 3 Practical Production Evaluation Guide
Rob Miller | Wednesday January 09, 2013
Categories: GCSE, AQA GCSE, Hot Entries, News, Popular Press, Production Zone, Print Production
You must produce a 700-800 word Evaluation which should reflect upon the process of the production from the aims right through to the 4 Newspaper Page production.
Structure your Evaluation using the sub headings for each section below and include in each section an image of your production e.g. one of the newspaper pages (as a smaller image) in draft form or the final page or part of the final page. You need to do this to illustrate and explain to the Moderator the areas you are evaluating:
Section 1: How the Aims of the Newspaper Production were met.
- Explain your initial intentions – to develop 4 Newspaper Pages for a new publication that was informed by research into real media output and that references the codes and conventions of a Tabloid e.g. The Sun, a Mid-Market Tabloid e.g. The Daily Mail, a Broadsheet e.g. The Guardian or a Local Newspaper e.g. Newcastle’s Evening Chronicle.
- Did you meet your aims? Explain why or why you did not meet your aims with reasons. What did you do fist that enabled you to meet your aims? You may have studied existing newspapers, annotated existing front covers and selected pages to help you understand the type of media and technical language used. You may have also researched target audiences and circulation figures and how newspapers target a specific demographic.
- You may also want to reference, as identified above how the circulation figures of newspapers has fallen as a result of new digital media and the many different ways there are now of accessing news e.g. 24 hour rolling television news, the internet, mobile phone applications and also social networking or even social news and entertainment websites like Reddit – one of your aims may have been to address this by including convergent links on your newspaper pages.
Section 2: How your Newspaper references Genre Codes and Conventions and uses appropriate Media / Technical language.
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Evaluating Your Practical Media Production Piece
Evaluation is a very important part of your practical work in Media Studies. It should be an ongoing part of your production process, and not just some quick thoughts scribbled down at the end. Don't be afraid to make both positive and negative comments about your project as a whole. Highlight elements you're pleased with as well as commenting on aspects that didn't turn out so well. An honest, thoughtful evaluation is essential for a top grade.
Research is Vital
In your written evaluation, you have to demonstrate an understanding of the process you have undertaken and how that compares to real industry practice, whatever your production may be. This is where good planning and research during your pre-production phase is invaluable – how much do you know about how the professionals do it? If you've studied industry practice, and can make references to real media productions (use plenty of examples!), you'll be able to show that you have a good understanding of the media form you were producing. Your initial research will also help prove that you had a definite target audience in mind throughout the process.
You need to critically examine your finished work, be aware of where improvements could be made, and suggest ways you would do it differently next time. How have you learned from your mistakes? What do now you know about the technological tools you used that will change the way you work in the future?
You should state your original aims (did you achieve them? If not, why not?) and briefly describe the process you underwent (explaining the creative decisions you made and the problems you encountered) when establishing those aims.
Your evaluation should also include careful consideration of the following:
- Who is the preferred audience for your media text?
- How did you address them?
- What specific features of the text are designed to appeal to your preferred audience?
- Comment on how your audience will react to your finished production (entertained? informed?). Use audience theories in your explanation.
- Does your production include a 'call to action' (e.g. you want your audience to buy a product, or adopt new lifestyle habits)? How effective do you think it is?
- How will your production be distributed to your audience? How will you get their attention?
- Have you followed the conventions of of the named publication or programme where your production will finally appear?
- Who did you represent? Why did you pick them (age, ethnicity, body type etc)? How did you represent them? How do your representations compare to others within this genre?
- Did you challenge or conform to stereotypes? Why?
- How might your article or video be promoted to your target audience? Is it something that can be teased on social media?
- How could you measure its success (e.g. YouTube views, Facebook 'Likes', Tweets, hits, copies sold or downloaded etc)?
- Use media language to formally evaluate what you did - use technical terms to describe your camera work, page layout etc.
- Refer to specific details within your finished text to support your statements e.g. "In the birds-eye shot where...", "Underneath the masthead..."
- Discuss the denotation and connotation of the creative choices you made e.g. a specific typeface or costume color.
- Make concrete suggestions for revision
Make sure you know how many words your evaluation should be, and stick to the limits. Throughout, your language should be formal and use specific media terminology. Use the glossaries elsewhere on this site to help you.
And, finally, as with any piece of work, PROOF READ every sentence carefully before you turn it in!